With a successful film career behind her, an Oscar on her mantelpiece and a primetime daily chatshow, Whoopi Goldberg is surely not short of a bit of money.
So there must be another reason why Whoopi chose to take a new role advertising incontinence pads.
The comedienne plays a series of historical characters as she makes jokes about her 'little secret' in the light-hearted web advert.
Does she need the money? Whoopi Goldberg dresses as Cleopatra to advertise incontinence pads in a new online advert for Poise Light Incontinence Pads
Historical figures: Whoopi plays French national heroine Joan Of Arc, and biblical figures including Eve
Playing Eve, the Mona Lisa, Joan of Arc, the Statue Of Liberty and Cleopatra, Whoopi finds a light-hearted way of dealing with a serious issue.
In the advert, which she mostly wrote, the Sister Act star admits: 'I have a little secret, I leak. Just a little spritzer.
'One in three women have this issue, it's like a big secret but we are all walking around with wet pants.'
'The Princess And The Pee': One skit features her as the fairytale character, who this time has wet her bedsheets
Liberty: Whoppi claims the statue would have stood taller if she had used the pads
The Oscar wining star, 55, goes on to describe the merits of the product - Poise Pads - which are designed to catch Light Bladder Leakage.
Destigmatised: Poise pads for female incontinence
The One In Three Like Me campaign also includes print adverts and TV adverts designed to highlight how common the problem is, even among young women.
Women are more likely to suffer from the condition if they've had hysterectomies or multiple children, if they are overweight, or if they are athletes, with runners and tennis players particularly susceptible.
The campaign by Poise makers Kimberly-Clark is the biggest ever investment in advertising the products.
No comments:
Post a Comment